1. What skin concerns does this serum target?

This serum helps brighten & smooth skin while effectively treating dark, pigmentation & open pores. It also reduces dullness & delivers optimal hydration to the skin.

2. What makes this serum pink? Is it natural?

That lush pink hue comes from Vitamin B12 — not from any artificial dye or added colour. It not only gives the serum its unique pink hue but also helps soothe skin & reduce dullness.

3. Will 10% niacinamide irritate my skin?

Nope! This serum is formulated with a gentle form of niacinamide that works effectively without causing skin irritation, even at 10%.

4. When should I use this in my routine?

Use it on clean, dry skin right after cleansing & before moisturizing. It works well for both AM & PM routines — just don’t forget sunscreen in the morning!

5. How long will it take to see visible results?

With consistent use, you may notice brighter, smoother skin in 2–4 weeks. Dark spots and pigmentation may take longer but results get better with time.

Strawberry Bright 10% Niacinamide Face Serum

Loved by +customers

Suitable for: All Skin Types

Reduces:

Strawberry Bright 10% Niacinamide Face Serum

Dark Spots

Pigmentation

Boost Results

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Strawberry Bright 10% Niacinamide Face Serum

Suitable for: All Skin Types

Reduces:

Dark Spots

Pigmentation

Loved by +customers

₹ 509

₹ 599

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Strawberry Bright 10% Niacinamide Face Serum (30ml)

₹ 509

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Helps

Smoothening

Soothing

Brightening

Targets

Dark Spots

Uneven Skin Tone

Pigmentation

All Skin Types

available offers

Flat 15% OFF

On All Orders

Use code: FLAT15

Copy

Shop for Rs.799

and get Free Gift worth Rs.195

No code required

Shop for Rs.1099

and get 2 Free Gifts worth Rs.294

No code required

FLAT 25% OFF

On All Combos

Use code: COMBO25

Copy

Additional 5% OFF

on Prepaid Orders

No code required

Product Details

Visibly Brightens
Smoothes Skin
Fades Dark Spots
Treats Pigmentation
Minimises Pores
Instantly Hydrates
Quick-Absorbing
Non-Sticky

Clinically
Proven Results

Cruelty
Free

Plant
Bio-Actives

#Dot&KeyTransformation

Tried. Tested. Loved.

92%

said that skin appeared brighter after 4 weeks.*

94%

felt skin smoother with regular usage.*

Results In

Visibly bright, smooth skin

*Self-assessment study conducted with 36 subjects with either dark spots, uneven skin texture or both.

Results In

Visibly bright, smooth skin

*Self-assessment study conducted with 36 subjects with either dark spots, uneven skin texture or both.

Hero Ingredients

10% NIACINAMIDE

Brightens skin, fades dark & pigmentation

VITAMIN B12

Reduces dullness & dryness.

STRAWBERRY

Restores healthy, smooth skin.

HYALURONIC

Instantly hydrates & plumps skin.

See Full Ingredients

Aqua, Niacinamide, Propanediol, Phenyl Trimethicone, Isohexadecane, Hamamelis Virginiana (Witch Hazel) Leaf Extract (and) Propylene Glycol (and) Sodium Benzoate (and) Phenoxyethanol (and) Ethylhexylglycerin (and) Sorbitol (and) Aqua, Dimethicone, Fragaria Ananassa (Strawberry) Fruit Extract, Cyanocobalamin, Sodium Hyaluronate, Xylitylglucoside (and) Anhydroxylitol (and) Xylitol, Trehalose, Tocopheryl Acetate, Aqua (and) Phragmites Communis Extract (and) Poria Cocos Extract, Betaine (and) Sodium PCA (and) Sodium Lactate (and) PCA (and) Serine (and) Alanine (and) Glycine (and) Glutamic Acid (and) Lysine HCl (and) Threonine (and) Arginine (and) Proline (and) Water, Allantoin, Cetearyl Olivate (and) Sorbitan Olivate, Polymethyl Methacrylate, Polyacrylate Crosspolymer-6, Polymethylsilsesquioxane, Xanthan Gum, Disodium EDTA, Phenoxyethanol (and) Ethylhexylglycerin.

Please be aware that our ingredient list is currently undergoing a transition. As a result, the ingredients listed on this page may vary from those on the product you receive. Rest assured, the product's safety, quality, and performance remain unchanged.

Product Benefits

Visibly Brightens Skin
Smoothes & Hydrates Skin
Fades Dark Spots
Minimizes Pores
Non-Sticky & Quick-Absorbing

How To Use

Apply 3-4 pumps on clean, dry skin
Pat gently until fully absorbed
Follow up with a moisturizer & sunscreen
Use twice daily (AM & PM) for best results

FAQ

1. What skin concerns does this serum target?

This serum helps brighten & smooth skin while effectively treating dark, pigmentation & open pores. It also reduces dullness & delivers optimal hydration to the skin.
2. What makes this serum pink? Is it natural?

That lush pink hue comes from Vitamin B12 — not from any artificial dye or added colour. It not only gives the serum its unique pink hue but also helps soothe skin & reduce dullness.
3. Will 10% niacinamide irritate my skin?

Nope! This serum is formulated with a gentle form of niacinamide that works effectively without causing skin irritation, even at 10%.
4. When should I use this in my routine?

Use it on clean, dry skin right after cleansing & before moisturizing. It works well for both AM & PM routines — just don’t forget sunscreen in the morning!
5. How long will it take to see visible results?

With consistent use, you may notice brighter, smoother skin in 2–4 weeks. Dark spots and pigmentation may take longer but results get better with time.

More Information

Product Name: Dot & Key Strawberry Bright 10% Niacinamide Face Serum - 30ml
Net Qty: 30ml
MRP Rs. (Incl. of all taxes): Rs. 599.00
Manufacturer Details: RSH GLOBAL PVT.LTD (Unit 2) Plot No. 74, DIC Industrial Area, Baddi 173 205 (H.P.) M.L. No. M-HIM/COS/14/196
Expiry Date: 24 months from manufacturing
Country of Origin: INDIA

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Strawberry Bright 10% Niacinamide Face Serum

3 Step Bright Skin Routine

available offers

Strawberry Bright 10% Niacinamide Face Serum

Strawberry Bright 10% Niacinamide Face Serum (30ml)

Smoothening

Soothing

Brightening

Dark Spots

Uneven Skin Tone

Pigmentation

available offers

Product Details

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Hero Ingredients

See Full Ingredients

Product Benefits

How To Use

FAQ

1. What skin concerns does this serum target?

2. What makes this serum pink? Is it natural?

3. Will 10% niacinamide irritate my skin?

4. When should I use this in my routine?

5. How long will it take to see visible results?

Customer Reviews

More Information